Attracting Attention is the graphic design practice of Apsara Flury. After graduating in Switzerland, Apsara spent some years in London before relocating to Den Haag, NL. Apsara develops visual concepts and design outputs guided by meticulous typographic principles and context-driven research.

Through her design practice, Apsara attracts attention to people, projects and organisations across varying scales, media and fields, including architecture, arts and culture.

Apsara’s work has been highly rated by international design competitions, such as INTL International, Tokyo Type Directors Club and D&AD.

A key element of her approach is the act of collecting visual materials, information and stories within the urban fabric that surrounds her, thereby creating a living archive.

Through her publishing platform, she leaves papertrails across the public sphere to promote critical thinking and community engagement.

Attracting Attention is the graphic design practice of Apsara Flury. After graduating in Switzerland, Apsara spent some years in London before relocating to Den Haag, NL. Apsara develops visual concepts and design outputs guided by meticulous typographic principles and context-driven research.

Through her design practice, Apsara attracts attention to people, projects and organisations across varying scales, media and fields, including architecture, arts and culture.

Apsara’s work has been highly rated by international design competitions, such as INTL International, Tokyo Type Directors Club and D&AD.

A key element of her approach is the act of collecting visual materials, information and stories within the urban fabric that surrounds her, thereby creating a living archive.

Through her publishing platform, she leaves papertrails across the public sphere to promote critical thinking and community engagement.